Kotick is a controversial figure in the press and gaming community. This is in part due to advocating a business strategy focused on developing intellectual property which can be exploited over a long period
he stated that focusing on franchises that "have the potential to be exploited every year on every platform with clear sequel potential and have the potential to become $100 million franchises" has "worked very well
Kotick also created a stir when commenting on Activision Blizzard's peripheral-driven franchises. During Activision Blizzard's Q2 2009 financial results conference, Kotick was challenged over his "comfort level" around high prices attached to "new games that have some expensive controllers" (presumably the Guitar Hero, Tony Hawk and DJ Hero franchises), and said, "If it was left to me, I would raise the prices even further."[
Brugere der læser dette forum: Ingen og 15 gæster