The expectations of gamers for next generation are unbounded. A high definition, customized, always-connected experience is a tall order for any game team. How do you capitalize on the trends that will drive the success of next generation titles? How will software, services, and powerful hardware enable these experiences? Software remains the skeleton key to unlock the potential of next generation hardware. Online has emerged as the new medium for interactive entertainment. It changes the way we think about the creation, distribution, and consumption of gaming experiences and presents new opportunities to evolve the craft of making games even further. Pushing our craft forward means more than load times, fill rate, and frame rate. It means taking advantage of new hardware, software and mediums not only to revolutionize the game experience, but the process of making the game itself. Our industry has an unprecedented opportunity to take the leadership position in entertainment, but to get there we need to answer the question how do we make better games faster?
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