Ifølge amerikanske NPD Group, som levere markedsanalyser, var GTA V det 6 bedst sælgende spil i 2016. Det er ret så imponerede, for et tre et halvtår gammelt spil der lancerede tilbage 2013. De nævner også at fremgangen af salget i høj grad skyldes de nye udvidelser, og at Rockstar stadig i høj grad opdatere indholdet til online delen.
"According to data from the NPD Group that combines physical sales and full game downloads, Grand Theft Auto V was the number six selling game across all platforms in 2016. In addition, Grand Theft Auto Online continues to deliver growth in both engagement and bookings with a record number of players in December, driven by the ongoing release of new content. During the third quarter, Rockstar Games supported Grand Theft Auto Online with four significant updates, Bikers, Deadline, Import/Export, and Festive Surprise 2016, and has many more planned going forward. The sustained performance of Grand Theft Auto V and Grand Theft Auto Online is a remarkable achievement and a testimony to Rockstar Games' tireless commitment to excellence, especially since these titles initially launched more than three years ago.”