EA's boss John Riccitiello forsvarede i går den nye brugtspilsordning "online pass" i forbindelse med fremlæggelsen af selskabet finansielle regneskab.
Den nye "online pass" ordning vil betyde, at kunder skal betale 10 dollars for at få adgang til online-funktionerne i brugte onlinespil.
John Riccitiello forsvarede den nye ordning med følgende ord:
We think its a great idea, we think its going to build our business, and we think its a positive consumer experience.
Invariably, the consumer is getting a boat load more content to experience than they otherwise would. We used to literally pull our teams off of a game within four to six weeks pre-ship and theyd go work on something else because the game was done.
Our teams are being held in place up through and beyond ship to continue to create content to entertain the consumer with the franchise they like best.